Strategic brand management : building, measuring, and managing brand equity

Detail Cantuman Kembali

Strategic brand management : building, measuring, and managing brand equity

Pengarang

Keller, Kevin Lane - Personal Name

Edisi

3rd Ed.

No. Panggil

65.01 Kel s

ISBN/ISSN

ISBN :9780132336222

Subyek

Management
Strategic

Nomor Rak

65.01

Judul Seri

GMD

Buku Teks

Bahasa

Inggris

Penerbit

Pearson Prentice Hall

Tahun Terbit

2008

Tempat Terbit

New Jersey

Deskripsi Fisik

xxi, 692 p. : il.; 28 cm

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