Advertising and Promotion : An Integrated Marketing Communications Perspective

Detail Cantuman Kembali

Advertising and Promotion : An Integrated Marketing Communications Perspective

Pengarang

Belch, George E. - Personal Name
Belch, Michael A. - Personal Name

Edisi

7th Ed

No. Panggil

658.8 Bel a

ISBN/ISSN

9780071105897

Subyek

Nomor Rak

658.8

Judul Seri

GMD

Buku Teks

Bahasa

Inggris

Penerbit

McGraw Hill

Tahun Terbit

2007

Tempat Terbit

Boston

Deskripsi Fisik

xxvi, 820 p : Il.; 28 cm

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